Here’s the latest job offer for a digital marketing executive in an entertainment company. KMK Entertainment Limited is seeking to employ a marketing executive.
About Us:
KMK Entertainment Limited is a leading land base and online betting company, providing a wide range of sports betting and gaming options to millions of users in Ghana and beyond. We are dedicated to delivering the best online and land base betting experience with cutting-edge technology and exceptional customer service. We are looking for a dynamic and innovative Digital Marketing Executive to join our team and help drive our marketing strategies.
Job Description:
As a Digital Marketing Executive at KMK Entertainment Limited, you will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products. You will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
Key Responsibilities:
Develop and Manage Digital Marketing Campaigns:
• Create and execute multi-channel digital marketing campaigns including SEO/SEM, email marketing, social media, and display advertising.
• Optimize campaigns to improve key performance metrics.
Social Media Management:
• Manage and grow our social media presence across all digital channels.
• Develop engaging content for social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.
SEO and Content Strategy:
• Conduct keyword research and analysis to improve SEO rankings.
• Work with the content team to produce high-quality, engaging content optimized for search engines.
Analytics and Reporting:
• Monitor and report on performance metrics to assess the effectiveness of marketing campaigns.
• Use analytics tools such as Google Analytics to gather insights and inform future strategies.
Email Marketing:
• Develop and manage email marketing campaigns, including newsletters, promotions, and customer retention initiatives.
• Segment email lists and personalize email content to improve engagement and conversion rates.
Partnerships and Collaborations:
• Identify and manage relationships with relevant influencers, affiliates, and partners to boost our brand presence and reach.
Qualification Required & Experience
Requirements:
• Bachelor’s degree in Marketing, Business, or a related field. 2-3 years of experience in digital marketing, preferably within the betting or gaming industry.
• Strong understanding of current online marketing concepts, strategy, and best practices.
• Experience with SEO, PPC, email marketing, and social media.
• Proficiency in marketing software such as Google Analytics, HubSpot, and Hootsuite.
Relevant Skills
- Excellent communication and interpersonal skills.
- Creative thinking with the ability to generate innovative marketing ideas.
- Strong analytical skills and data-driven thinking.
- Ability to work independently and manage multiple projects simultaneously.
What We Offer:
- Competitive salary and benefits package.
- Opportunity to work in a fast-paced, dynamic environment.
- Career growth and development opportunities.
- A fun and supportive team culture.
Location: Accra
How To Apply For The Job
Interested candidates should send their CV and a cover letter detailing their relevant experience and why they are interested in this role to:
jampiaw@kmkentertainment.com
Closing Date: 15 August, 2025
KMK Entertainment is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
