FC Barcelona and Spotify have agreed to a four-year deal worth €280M. It will include the shirts of the men’s and women’s teams, the training shirts and the title rights of the Camp Nou from next season. The deal is expected to be finalized today.
FC Barcelona and Spotify are on the verge of signing a deal. The corporation for streaming music will be the “sponsor” of the first Barcelona team’s T-shirt, replacing Rakuten, which won a deal with the Catalan organization this summer. The board of directors of Spotify has been negotiating on Catalan earth for the past few days, and the agreement might be finalized within the next week, completing one of Joan Laporta’s innumerable pending tasks.
According to ‘SPORT,’ Spotify’s general director, Daniel Ek, has been directly negotiating with Barça to ensure that no detail is overlooked and to concretize what would be the unification of both organizations, in theory, within the following four years. As a result, the Swedish company will become the primary sponsor of the first team culé’s T-shirt, as well as the back section of the training elastic.
Spotify has agreed to sponsor Barça for 60 million euros this season. In this sense, the Catalan entity will gain 240 “kilos” in four years as a result of the agreement, while waiting for the second agreement to formalize the second agreement between both parties based on the “title rights” of the Camp Nou, a feudo barcelonista that would be dubbed “Camp Nou Spotify” if the negotiations hit a similar port.
It’s worth recalling that Spotify will pay for the rights to the name of the Barcelona stadium, as announced a few weeks ago on Catalonia Radio Advance’s “Tot Coast” show. Despite the fact that this was Barça’s objective, his length will be short in order to effectively integrate the link.
