Exciting Career Opportunity At Binance

Responsibilities:

• Act as the campaign’s point of contact, responsible for coordinating and refining all aspects of Binance Pay marketing campaigns, such as activity mechanics, branding, associated content and more.
• Maintain a company-wide campaigns calendar, including local and global campaigns.
• Collaborate across teams and projects to help optimise and potentially combine campaigns under one central theme.

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• Ensure accuracy of marketing materials and be an approver for all marketing campaigns.
• Measure ROI of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performanceInnovate and implement test-and-learn strategies along with delivering results.

• Deep understanding of payments and corporate Web 3.0 spirits into creative campaign ideas.
• Copywriting and proof-reading campaign-related communications.

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Requirements:

• 4+ years of experience in user operations, marketing campaigns.
• Knowledge of user acquisition, lifecycle management and gamification is desirable.
• User insight and modelling skills with strong business acumen.
• Familiarity with popular social media platforms – Telegram, Reddit etc.Strong understanding of cryptocurrency/blockchain-related terminologies and trends and a strong interest in payments.Fluency in English.
• Be able to work flexible and stretched hours to interact with the payments community.
• Strong sense of responsibility, logical, rigorous and meticulous, self-motivated, and values strong teamwork.

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