Job Opportunity At Publicis West Africa

At Publicis West Africa (PWA), a brand-new job opportunity is available. A Digital Executive is wanted by the company.

Job Description:

  • Plan and manage all digital marketing, including marketing database, Search, Influencers, social, display & video campaigns
  • Develop and present integrated communication plans, digital strategy and execution plans to clients and stakeholders.
  • Create engaging content such as social media/blog posts and video content

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  • Manage and grow online communities on web and social media
  • Measure and report on the performance of digital marketing campaigns
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Collaborate with internal teams, agencies and partners to create digital solutions such as landing pages, AR Filters, Bots and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Provide thought leadership and perspective on marketing, tech

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Requirements:

  • Proven 5- 8 of  experience as a Digital Marketing Manager or similar role
  • Working knowledge of marketing principles, media, tech, consumer trends and behaviour.
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with social media, Google Ads, email campaigns and SEO/SEM
  • Knowledge of web analytics tools (e.g., Google Analytics, Data Studio etc.)
  • Skills and experience in creative content writing

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  • Analytical mindset and critical thinking
  • Good Microsoft Excel and PowerPoint skills
  • Excellent communication and interpersonal skills
  • BSc/BA in marketing or relevant field

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How To Apply For The Job Opportunity At Publicis West Africa

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