Job Vacancy For Brands Manager AT Prepaid


AT, formerly AirtelTigo, is seeking to hire a Brands Manager, AT Prepaid.

Job Summary

  • The successful candidate will join our team as a manager, for Brands AT Prepaid in the Marketing Department.
  • (S)He will report to the Head, Brands Management and will assist in the development of ATL, BTL as well as New Media (Digital) advertising.
  • The successful candidate will be Brands Manager for Prepaid (B2C) Segment, and work with Internal and External stakeholders.(Product Managers, Advertising Agencies, etc.)

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Key Responsibilities

  • Work with the respective agencies to develop end-to end- execution plans for all Marketing Campaigns, targeting the right audience, i.e., Mid–HVC or any other segments as per the brief.
  • Manage the entire Communications process of core Segments.
  • Ensure all assets for the Segments from agencies are aligned to AT brand guidelines & equity objectives.
  • Drive visibility for AT to achieve both Market & Revenue Growth.
  • Assist in the achievement of Brand KPIs including TOMA, Brand Consideration, Brand Preference, etc. as defined by the business at every point in time.
  • Support the CVM and the Digital Teams with timely Marketing campaigns to improve loyalty, repeat purchases, etc.
  • Manage the entire communications process from briefing to execution, and post campaign evaluation.

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  • Assist in managing Prepaid products portfolio.
  • Ensure that all Prepaid Campaigns comply with the Brand Guidelines.
  • Work with Internal Communications, PR, Trade and Customer Experience teams to ensure consistency in single-minded messaging across all relevant channels.
  • Work on all Trade Visibility materials and ensure they comply with the Brand guidelines.
  • Work with the Media and Research agencies to analyze the media landscape and competitors and report to management on a weekly and monthly basis.
  • Interpret feedback from relevant functional areas and convert them into action plans for the Business.
  • Support Product Managers with their marketing planning cycle.
  • Additionally, work on any other responsibility assigned to you by your line manager.


  • Brands scores – TOMA, Consideration, Brand Preference and Brand Equity
  • Gross Revenue
  • Share of Voice
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Qualification Required & Experience

  • University degree in Marketing or social sciences.
  • A minimum of 4-5 years relevant post-National Service working experience in Telecoms, FMCG or Marketing agency.
  • Prior experience in product management.
  • Prior experience in executing marketing campaigns.


  • Effective project management, organization, and leadership skills.
  • Creative, analytical, and critical thinking abilities with an eye for details.
  • lead cross-functional team to undertake marketing activities.
  • Excellent presentation, oral and written communication skills.
  • Ability to work under pressure and time constraints.
  • Computer literate and tech-savvy.
  • Ability to work effectively with a wide range of cultures in a diverse community.
  • Willingness to travel to ensure smooth take-off of all marketing activities across the country.
  • Excellent interpersonal skills.

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Location: Accra

How To Apply For The Job Vacancy For Brands Manager AT Prepaid

Interested and qualified applicants should send their Applications & Curriculum Vitae to:

Kindly indicate the role you are applying for in the email subject.

Closing Date: 07 July, 2023

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